How to Apply Our Lipstick

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When I created Hello Beautiful! Lipstick I chose not to include dyes or lake colorants. Dyes are often used in lipstick with other unsafe chemicals to make lipstick water proof, smudge proof, and able to stay on the lips for hours at a time. Here’s the problem: hidden in those dyes are toxic metals like aluminum and tin oxide that can cause adverse health effects including neurodegenerative diseases (Parkinson's and Alzheimer's) and inflammatory diseases (source).

Here’s how you apply our dye-free lipstick.